Valentine’s Day just got a lot sweeter! Pete Davidson and Reformation hard launched their relationship with a campaign titled, Pete Davidson, Official Boyfriend of Reformation, just in time for this year’s holiday. 

Shop Pete Davidson x Reformation

The comedian, 31, is seen flexing his ink-free muscles in the line’s sustainably made pieces, including a limited-edition Official Boyfriend crewneck sweatshirt and branded boxer briefs. 

Davidson, who has been laser removing over 100 tattoos since 2020, is also shown in the company’s campaign video, where he takes on the role of a supportive boyfriend shopping with his girlfriend.

“For the past few years, my favorite side gig, the one thing that’s given me a space to collect myself, refocus my energy, revitalize my spirit, is coming in here a couple times a week and being the perfect boyfriend,” the Saturday Night Live star says while heading to Reformation’s flagship store in New York City. 

“Obviously, it’s just a title. I’m not perfect, but who is? And who wants to be?” he quips.

“But it’s a way of putting out into the world that yes, I’m someone’s boyfriend and I take that seriously. When I’m with her, I’m with her. See, I’m not trying to be perfect. Why would you want to be? I’m just putting in the work to make the world a little better,” he adds.

Shop must-haves from the collection below:

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