I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched their latest ad featuring the controversial comedian Matt…

The Viral Pickle Dip That Doubles as a Protein Snack

If “extra pickles” is your default order, you’re going to love this protein pickle dip. With a solid dose of protein, this creamy combo of cottage cheese and Greek yogurt…

The viral ice bucket challenge turns 10, and is once again fundraising to find a cure for ALS

Dozens of people, including the Massachusetts governor and several sports stars, dumped cold water on themselves at Fenway Park Thursday to mark the 10th anniversary of the ALS ice bucket challenge.…

Clippers Cut a Wide Swath Making Political Campaign Videos Go Viral

When Andrew Lawrence begins his night shift, he powers on his monitor to sift through Fox News’ evening programming. He and his small team at Media Matters for America, the…