{"id":173,"date":"2024-06-23T09:01:32","date_gmt":"2024-06-23T09:01:32","guid":{"rendered":"https:\/\/friscotimes.org\/?p=173"},"modified":"2024-06-23T09:01:32","modified_gmt":"2024-06-23T09:01:32","slug":"clippers-cut-a-wide-swath-making-political-campaign-videos-go-viral","status":"publish","type":"post","link":"https:\/\/friscotimes.org\/?p=173","title":{"rendered":"Clippers Cut a Wide Swath Making Political Campaign Videos Go Viral"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">When Andrew Lawrence begins his night shift, he powers on his monitor to sift through Fox News\u2019 evening programming.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">He and his small team at Media Matters for America, the liberal nonprofit media watchdog group, spend hours each day glued to their screens, scanning cable shows, livestreams and congressional hearings for political moments they can clip, post on social media and call out as absurd.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe watch Fox News so you don\u2019t have to,\u201d Mr. Lawrence said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The slog seems to be paying off. His video posts are often viewed millions of times.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Clipping political gaffes was once more of a pastime for amateur political obsessives. Now, professionals have stepped in and supercharged the political discourse, flooding platforms like X and TikTok with cuttingly captioned video snippets, often publishing edited clips within minutes or even seconds.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Despite concerns that the most-watched clips often omit crucial context, sometimes by design, clippers have amassed tens of millions of views, forcing candidates to pay attention \u2014 and to watch their words.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">More so than ever before, clipping has been embraced by both official Democratic and Republican campaign committees that have exploited the reach of real-time clips and even outdone their independent predecessors.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Gone is the heyday of the tracker, a political operative who would tail candidates at stump events big and small, camcorder in hand, hoping to catch gaffes on tape. Today, the ubiquity of livestreaming and video recording has transformed any rallygoer with a smartphone into a wellspring of videos clippers can turn into potential viral sensations. With so much of a campaign being captured on video and then quickly spotlighted in microscopic, mocking detail, the smallest personality foible, momentary lapse or passing awkwardness can spell a public-relations nightmare for a candidate.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Curtis Houck, an editor of the conservative blog NewsBusters, which says its mission is to call out liberal media bias, clips and analyzes White House news briefings. He said that on his X account alone he had racked up about 150 million impressions since he started clipping during the 2016 presidential campaign.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On both sides of the partisan divide, clippers contend that they are backstopping for news organizations that fail to do their jobs impartially. \u201cThere\u2019s just a few merry band of us holding the media accountable, real-time, to show presidential speeches and remarks where the president veers off,\u201d Mr. Houck said of his team of media analysts who scan TV shows and news briefings for material.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Then again, clippers often strip their video posts of the context that journalists are generally trained to supply.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">That is often the case with @RNCResearch, an official X account of the Trump campaign and the Republican Party that has netted millions of views since its creation in 2009. The team behind the account, with a snarky, trollish campaign voice, posts several times an hour with clips and memes that often highlight what it casts as senior moments in President Biden\u2019s public appearances.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Fact-checkers have repeatedly <a class=\"css-yywogo\" href=\"https:\/\/www.politifact.com\/factchecks\/2022\/apr\/28\/republican-national-committee-republican\/rnc-tweets-distortion-what-biden-said-teachers-abo\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">flagged<\/a> that @RNCResearch posts misleading content. When Mr. Biden visited Italy for the Group of 7 summit last week, for example, the account posted a 31-second clip of the president appearing to wander away from a group of leaders, seemingly unaware, with the caption, \u201cWHAT IS BIDEN DOING?\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The post did not mention that the summit\u2019s attendees had just watched a skydiving demonstration and that Mr. Biden was walking toward a skydiver who was briefly in the frame. It nonetheless garnered 3.5 million views, prompting a flurry of news coverage focusing on Mr. Biden\u2019s age.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Former President Donald J. Trump has referred to the clip, among many others posted by @RNCResearch, at several rallies. In Racine, Wis., on Tuesday, he said Mr. Biden \u201clooked like he didn\u2019t know where the hell he was.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Karine Jean-Pierre, the White House press secretary, said the videos were \u201cdone in bad faith\u201d and called them \u201cmanipulated.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Tommy Pigott, an R.N.C. spokesman, did not respond to a request for comment, but wrote on X on Wednesday that @RNCResearch posts were \u201cunedited, unfiltered, accurate clips\u201d sourced from publicly available videos.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Trump, too, has complained that social media accounts have taken his words out of context.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In March, @BidenHQ, the Democratic Party\u2019s answer to accounts like @RNCResearch, posted a clip of Mr. Trump with voters in Dayton, Ohio, saying that \u201cit\u2019s <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/03\/16\/us\/politics\/trump-speech-ohio.html\" title=\"\">going to be a blood bath<\/a> for the country\u201d if he is not elected. Mr. Trump said he was taken out of context, saying he was warning only about the <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/03\/18\/us\/politics\/trump-blood-bath-auto-industry.html\" title=\"\">economic effects on the auto industry.<\/a><\/p>\n<p class=\"css-at9mc1 evys1bk0\">MeidasTouch, which calls itself a pro-democracy outlet and opposes Mr. Trump, also posted the brief \u201cblood bath\u201d clip. Ron Filipkowski, a former Florida criminal defense lawyer, now runs the MeidasTouch news platform after clipping political videos on his personal Twitter account for years.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">He described clips as a new form of political currency. \u201cThese things were like dropping a burning ember in a dry forest,\u201d Mr. Filipkowski said of videos that go viral. \u201cFour hours later, it\u2019s a pretty big blaze.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Another left-leaning clipper, Aaron Rupar, a progressive journalist who started turning out videos in 2017, said that a successful clip provided a \u201cdopamine hit\u201d similar to when a reporter lands a scoop.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In previous election cycles, Mr. Filipkowski said, campaigns and independent fact-checkers would take half a day or more to correct false statements or capitalize on missteps. Doug Heye, a former Republican National Committee communications director, recalled waiting for several campaign workers to check and sign off on any response, a painstaking process.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Now, clippers competing to be the first to post barely hesitate.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe\u2019ve always heard the phrase \u2018rapid response,\u2019\u201d Mr. Heye said. \u201cBut this is turning things into almost real-time response.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Biden\u2019s digital team <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2020\/12\/06\/technology\/joe-biden-internet-election.html\" title=\"\">struck an empathetic, serious tone<\/a> during the 2020 election, ignoring memes and attacks from social media accounts on the right that were willing to duke it out. But Mr. Filipkowski, who began clipping in 2020 as an anti-Trump Republican, said that the Democrats\u2019 messaging was lagging behind.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cRight-wingers have been clipping Democrats, clipping Biden, with deceptive posts,\u201d Mr. Filipkowski said of the strategy the Biden campaign had used until recently. \u201cWhy aren\u2019t the Democrats doing this to Trump?\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Democrats are hardly asleep at the switch.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Parker Butler, the Biden campaign\u2019s digital rapid response director, said that the @BidenHQ account \u2014 which has since collected nearly two billion impressions \u2014 aimed to track Mr. Trump 24\/7.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cOur team watches every moment of Donald Trump\u2019s every move,\u201d Mr. Butler said in a statement, adding that the account hoped to spotlight \u201cTrump\u2019s extreme, losing agenda straight from his own mouth.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">With practice, clippers say they have developed an instinct for which political moments are most likely to go viral, though their output suggests they are also playing a numbers game: Surely, at least one clip among dozens from a given event will rise to the top of the feed.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">And they clearly are keeping a keen eye on their counterparts across the aisle.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThey\u2019ve accused me of cutting clips where I am editing out the quote-unquote context,\u201d Mr. Filipkowski said of his Republican critics. \u201cBut they still follow me!\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When Andrew Lawrence begins his night shift, he powers on his monitor to sift through Fox News\u2019 evening programming. He and his small team at Media Matters for America, the&hellip;<\/p>\n","protected":false},"author":49,"featured_media":174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[271,266,267,270,62,269,272,273,268],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clippers Cut a Wide Swath Making Political Campaign Videos Go Viral - Frisco Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friscotimes.org\/?p=173\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clippers Cut a Wide Swath Making Political Campaign Videos Go Viral - Frisco Times\" \/>\n<meta property=\"og:description\" content=\"When Andrew Lawrence begins his night shift, he powers on his monitor to sift through Fox News\u2019 evening programming. 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