{"id":4968,"date":"2025-06-18T13:00:00","date_gmt":"2025-06-18T13:00:00","guid":{"rendered":"https:\/\/friscotimes.org\/?p=4968"},"modified":"2025-06-18T23:14:05","modified_gmt":"2025-06-18T23:14:05","slug":"crypto-startup-nook-raises-2-5-million-from-coinbase-ventures-defy-vc-and-udhc","status":"publish","type":"post","link":"https:\/\/friscotimes.org\/?p=4968","title":{"rendered":"Crypto startup Nook raises $2.5 million from Coinbase Ventures, Defy.vc, and UDHC"},"content":{"rendered":"\n<p>Three former engineers at crypto exchange Coinbase left the company earlier this year to start their own venture. On Wednesday, the team announced its new project: a crypto savings app called Nook, alongside $2.5 million in funding from venture capital firms Coinbase Ventures, <a href=\"http:\/\/defy.vc\" target=\"_blank\" rel=\"noopener\" aria-label=\"Go to http:\/\/defy.vc\" class=\"sc-19cc8fd2-0 iHosVH\">Defy.vc<\/a>, and UDHC. The company declined to disclose its valuation in the round.\u00a0<\/p>\n<div>\n<p>Nook seeks to make it easier for non-crypto-native users to increase the amount of their crypto holdings through services like Aave, which let users lend their crypto to borrowers in exchange for interest.<\/p>\n<p>Joey Isaacson, CEO and cofounder of Nook, told <em>Fortune<\/em> his team estimates that a user must go through 14 different steps to gain access to the average lending platform. This, he says, creates a barrier to entry for crypto investors who don\u2019t understand the intricacies of blockchain technology and don\u2019t have the time to learn it.<\/p>\n<p>Nook hopes to strip away some of the complexities of other platforms by letting customers sign up with an email address rather than having to connect a crypto wallet, Isaacson said.\u00a0<\/p>\n<p>\u201cWhat we\u2019re trying to do is make the experience a lot easier, make the messaging a lot more clear\u2026and stick to a clear setup where we are within the regulatory confines and we are following the rules,\u201d he said.\u00a0<\/p>\n<p>While Isaacson says the company plans to introduce more lending programs in the future, Nook launched to the public on Wednesday with one partner, Moonwell, a lending platform founded in 2021 by another Coinbase alumnus.\u00a0<\/p>\n<p>Prior to launching publicly, Nook had been slowly onboarding customers from its waiting list of over 50,000 people. These users have received an 8% annual return by lending their <a href=\"https:\/\/www.binance.com\/en\/price\/bitcoin\" target=\"_blank\" rel=\"noopener\" aria-label=\"Go to https:\/\/www.binance.com\/en\/price\/bitcoin\" class=\"sc-19cc8fd2-0 iHosVH\">Bitcoin<\/a> or some other crypto to borrowers on Moonwell via Nook. \u201cWe can\u2019t guarantee it, but that has been the result that users have been seeing,\u201d Isaacson said.\u00a0<\/p>\n<p>Because cryptocurrencies are so volatile, it is risky to engage in lending and borrowing of crypto. However, Moonwell and other companies like it try to limit the risks involved by requiring borrowers to \u201covercollateralize\u201d their loans, meaning they put in more crypto than they take out of the program to invest. In the instance that the value of the collateralized crypto falls to a predetermined threshold, the borrower is automatically liquidated, meaning they\u2019re forced to return their loan and the program sells their collateralized crypto.\u00a0<\/p>\n<p>Another Coinbase alumnus and former CEO of lending protocol Compound, Jayson Hobby, is pursuing a similar venture called Legend. Hobby\u2019s platform gives users broad access to multiple decentralized finance applications\u2014platforms that facilitate a financial function without a third party like a bank\u2014rather than forcing users to sign into a number of different accounts.\u00a0<\/p>\n<p>At the moment, Nook is free for customers to use. However, Isaacson said he will consider various revenue options after the company attracts a sizable user base. \u201cOnce we can make that connection and continue to build up our community, we see a few revenue options down the road,\u201d Isaacson said.\u00a0<\/p>\n<p>The company will use the money raised in this round to fine-tune its technology and to market and distribute its product.\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Three former engineers at crypto exchange Coinbase left the company earlier this year to start their own venture. On Wednesday, the team announced its new project: a crypto savings app&hellip;<\/p>\n","protected":false},"author":275,"featured_media":4969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6],"tags":[4608,1111,6253,925,6251,2488,2142,6254,6252],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crypto startup Nook raises $2.5 million from Coinbase Ventures, Defy.vc, and UDHC - Frisco Times<\/title>\n<meta name=\"description\" content=\"Crypto venture capital firms invest in startup founded by ex-Coinbase employees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friscotimes.org\/?p=4968\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crypto startup Nook raises $2.5 million from Coinbase Ventures, Defy.vc, and UDHC - 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