{"id":5533,"date":"2025-08-06T13:59:30","date_gmt":"2025-08-06T13:59:30","guid":{"rendered":"https:\/\/friscotimes.org\/?p=5533"},"modified":"2025-08-07T23:44:07","modified_gmt":"2025-08-07T23:44:07","slug":"audrey-gelman-ty-haney-deserve-a-second-chance-as-female-founders","status":"publish","type":"post","link":"https:\/\/friscotimes.org\/?p=5533","title":{"rendered":"Audrey Gelman, Ty Haney deserve a second chance as female founders"},"content":{"rendered":"\n

In today\u2019s edition: Linda Yaccarino\u2019s new job, a business opportunity in sports, and female founders are trying again\u2014and that\u2019s a good thing. <\/em><\/p>\n

\u2013 Take two.<\/strong> Over the past few weeks, some of the names that defined 2010s female-founded startups have been back in the headlines. Audrey Gelman, known for founding the Wing, opened her new hotel<\/a> the Six Bells in upstate New York. Ty Haney came back to revitalize the struggling, now private equity-owned athleisure brand she founded, Outdoor Voices. Yael Aflalo, who founded the still-popular fashion brand Reformation, has a new label<\/a>.<\/p>\n

\n

All of these women not only built companies in the 2010s\u2014about five years ago, they were part of a wave of female founders who were forced out or lost control of their businesses.<\/p>\n

There were a lot of factors at play during that time: lofty promises made by brands that pledged to change the world and achieve equality\u2014and were then confronted with the realities of capitalism; the tensions of the months that followed George Floyd\u2019s murder; the difficulties of the early pandemic; employee and investor pressure; and, yes, genuine leadership issues. Media coverage built these founders up\u2014but then contributed to their fall. I should know; I was writing about these founders through all of it. Besides the three founders who have launched new ventures in recent months, Away\u2019s Steph Korey and Refinery29\u2019s Christene Barberich were some of the others to be swept up in this trend.<\/p>\n

But it\u2019s been five years, and I think it\u2019s time to say: these founders deserve another shot. <\/p>\n

One reason female founders lost control of their businesses more easily than men did is that their employees and customers both held them to higher standards. Their stakeholders cared more about social justice (and their investors were less likely to have their backs through a crisis). <\/p>\n

But the solution isn\u2019t for these women to disappear from public life forever. \u201cThe wave of women founders who resigned in 2020\u2014I think it satisfied a cultural appetite, but it sort of left a vacuum,\u201d Gelman told me when I reached out for her thoughts last week. \u201cParticularly these women who were great at building product, creative, and doing things no one had ever done.\u201d <\/p>\n

People enjoyed poking fun at the \u201cgirlboss,\u201d but the jabs added up. \u201cThat period of time, five years ago, certainly turned off many women or girls that I knew that initially had interest [in building companies],\u201d Haney told me when we caught up about her return to OV. Since departing the recreation brand, she has been more quietly building a blockchain-based consumer-loyalty platform called TYB, for which she recently raised $11 million\u2014but her return to her firstborn brand is different. She\u2019s not running the business itself this time and is instead focused on creative, but it\u2019s \u201con [her] terms,\u201d she says. \u201cI hope it creates a wake of interest from young women in pursuing business aspirations and brand-building aspirations,\u201d she says of her return and others\u2019.<\/p>\n

These founders, though, had to be ready to come back too. For now, Gelman\u2019s endeavor (which started with a store in Brooklyn) resembles a traditional small business more than a globally expanding venture-backed startup, although she\u2019s hinted at the potential for more hotels. She calls the through-line between the Wing and the \u201ccountry kitsch\u201d Six Bells a form of \u201cworld-building,\u201d the creative side that originally set the Wing apart from other co-working spaces and private clubs. \u201cGetting to build something new with more maturity and self-awareness\u2014it takes time to properly absorb the lessons from a first company,\u201d Gelman says.<\/p>\n

And the question is: will things be different this time? Personally, I think they will. Structurally, some things haven\u2019t changed. Women-only founding teams still get around 2% of VC dollars, and that stat has actually shrunk in recent years. <\/p>\n

But culturally, a lot has. With the rise of TikTok, social media has become less glossy\u2014allowing founders to share a more authentic view of their experience from the start, rather than a picture-perfect version that then gets torn down. Founders have more resources to respond quickly to any scandals and speak directly to their audiences. There are more ways to build a brand than fully depending on the founder as the face of it. Five years later, there\u2019s an entire generation of Gen Z consumers that wasn\u2019t really paying attention last time around and doesn\u2019t carry millennials\u2019 2010s startup baggage. <\/p>\n

Within the startup world, there\u2019s less pressure to achieve growth at all costs\u2014which led to some of the challenges for this era of companies. The Wing raised more than $100 million during its life, and Outdoor Voices had raised about $60 million by 2020. More disciplined running of businesses, with an eye to profitability, yields more responsible leadership.<\/p>\n

And, of course, there\u2019s a growing frustration with the reality that men have been forgiven by the public for much, much worse than needing some management coaching\u2014just take a look at the White House. The rise of the manosphere has made women hungry to see other women\u2019s success again.<\/p>\n

There will still be challenges. Founders aren\u2019t perfect, and female founders are no exception. Consumers will get mad about something, employees will have complaints, and things will go off the rails sometimes. \u201cI\u2019m hopeful that \u2026 we can normalize challenges, and ideally, these challenges that come up and people may feel sensitivity around are things that can be worked through, versus causing founders to have to depart the company,\u201d Haney says.<\/p>\n

On the whole, it can only be a good thing for women to be building, without fear, in public again. This generation of founders deserve another chance\u2014and all women deserve to see that one failure isn\u2019t the end.<\/p>\n

Emma Hinchliffe<\/em>
emma<\/em>.hinchliffe<\/em>@fortune.com<\/em><\/p>\n

The Most Powerful Women Daily newsletter is<\/em> Fortune\u2019s daily briefing for and about the women leading the business world. Subscribe here.<\/em><\/p>\n

ALSO IN THE HEADLINES<\/h3>\n

– X to GLP. <\/strong>Linda Yaccarino has a new job. After leaving her role as CEO of X alongside Elon Musk, the former ad exec is becoming CEO of the GLP-1 telehealth company eMed Population Health.\u00a0Axios<\/a><\/em><\/p>\n

– BLS bill.<\/strong> President Trump’s firing of Bureau of Labor Statistics commissioner Erika McEntarfer prompted Democrats to introduce new legislation. The bill would protect the heads of government agencies focused on statistics\u2014the Bureau of Labor Statistics and the Census Bureau among them\u2014from being fired except in cases of neglect or malfeasance.\u00a0Wall Street Journal<\/a><\/em><\/p>\n

– Painful miss.<\/strong> There’s a business opportunity in shoes for female athletes. A new study finds that 89% of female rugby players experience pain wearing boots that were originally designed for men. Almost half of all athletes surveyed experience pain on the bone above the big toe, where a stud is placed on boots for men.\u00a0Guardian<\/a><\/em><\/p>\n

MOVERS AND SHAKERS<\/h3>\n

The Women on Boards Project hired\u00a0Kierstin Rielly\u00a0<\/strong>as CEO from Naturally San Diego.\u00a0<\/p>\n

Legal tech company Ironclad hired Sunita Verma<\/strong> as their CTO; she came from Character.AI.\u00a0\n<\/p>\n

ON MY RADAR<\/h3>\n

What it will take to get U.S. citizens to work the farm, according to Dolores Huerta\u00a0Politico<\/a><\/em><\/strong><\/p>\n

Stacey Abrams: The DEI & ESG retreat isn\u2019t just bad business, it\u2019s cowardly. We define who we are in moments of fear, and it\u2019s time to make a stand\u00a0Fortune<\/em><\/strong><\/p>\n

Jessie Buckley goes where few actresses dare\u00a0New York Times<\/a><\/em><\/strong><\/p>\n

PARTING WORDS<\/h3>\n

“We have enough documentaries about Britney Spears to know how it works.”\u00a0<\/strong><\/p>\n

\u2014King Princess on her troubles with the major labels<\/a> in the music industry. Her new album is\u00a0Girl Violence<\/em>.\u00a0\n<\/p>\n<\/div>\n

This is the web version of MPW Daily, a daily newsletter for and about the world\u2019s most powerful women. Sign up to get it delivered free to your inbox.<\/div>\n\n","protected":false},"excerpt":{"rendered":"

In today\u2019s edition: Linda Yaccarino\u2019s new job, a business opportunity in sports, and female founders are trying again\u2014and that\u2019s a good thing. \u2013 Take two. 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