{"id":6143,"date":"2025-09-26T14:29:35","date_gmt":"2025-09-26T14:29:35","guid":{"rendered":"https:\/\/friscotimes.org\/?p=6143"},"modified":"2025-09-28T00:44:03","modified_gmt":"2025-09-28T00:44:03","slug":"metas-facebook-introduced-a-dating-ai-bot-to-alleviate-swipe-fatigue-but-experts-say-its-too-little-too-late","status":"publish","type":"post","link":"https:\/\/friscotimes.org\/?p=6143","title":{"rendered":"Meta\u2019s Facebook introduced a dating AI bot to alleviate \u2018swipe fatigue.\u2019 But experts say it\u2019s \u2018too little, too late\u2019"},"content":{"rendered":"\n

Meta\u2019s Facebook Dating is the latest matching platform to deploy AI features<\/a>, hoping to prevent dating app burnout known as \u201cswipe fatigue<\/a>.\u201d\u00a0<\/p>\n

\n

The average dating app user spends more than 50 minutes a day just swiping, according to a recent Forbes<\/em> Health survey<\/a>. But a customizable search function may help alleviate swipe fatigue by giving online daters new ways to connect beyond swiping through potential matches, Facebook Dating product manager Neha Kumar told Fortune<\/em>. Meta also announced this week another feature that automatically matches a user with a surprise match based on a personalized algorithm.<\/p>\n

Meta\u2019s AI chatbot Dating Assistant helps users customize searches so they \u201cgo beyond traditional traits like height or education, supporting unique prompts like, \u2018Find me a Brooklyn girl who loves live music, cats, and museums,\u2019\u201d Kumar said.<\/p>\n

Meta\u2019s features arrive as its competitors race to deploy their own AI-powered tools. Hinge\u2019s CEO told<\/a> Fast Company<\/em> he expects \u201cmass swiping\u201d to become \u201carcane\u201d within three to five years, as people will increasingly turn to AI-driven searches where they input exactly what they want in a potential match\u2014making endless swipe sessions obsolete.<\/p>\n

The new search option offers more than what\u2019s currently available on other dating apps, Kumar said. But other larger competitors have developed their own AI features<\/a>. Tinder has an AI photo selector; Hinge has one that gives users an option to improve their responses to profile prompts with AI. Bumble has similar features<\/a>, plus an AI-powered icebreaker feature to begin conversations.<\/p>\n

The platform looks to capitalize on young adults, an age group that has seen a 10% increase in matches year over year, Kumar said. Kumar declined to comment on how many users are currently on the platform.<\/p>\n

Both of Meta\u2019s new AI-powered features are free, but some experts tell Fortune <\/em>they still might not be effective.<\/p>\n

\u201cMy first thought is, these new AI features may feel like too little, too late,\u201d Amber Lee, a matchmaker and relationship expert, told Fortune<\/em>. \u201cGen Z already associates Facebook as a platform for an older demographic, so this feels more like a PR stunt than something groundbreaking in the dating space.\u201d\u00a0<\/p>\n

Gen Z has been slower than millennials to adopt<\/a> AI features in dating apps even though AI can polish profiles and suggest conversation starters, Lee said.<\/p>\n

But \u201cthis can potentially backfire as users are looking for authentic connections,\u201d Lee noted. \u201cGen Z is likely to be turned off by the inauthentic nature of AI-polished profiles. These singles are seeking genuine connection, not one [run] by AI.\u201d<\/p>\n

To be sure, some dating experts see the features as a step in the right direction for AI-powered dating apps.<\/p>\n

Jess Carbino, a former sociologist for Tinder and Bumble, told Fortune<\/em> Meta\u2019s new feature is an intuitive move.<\/p>\n

\u201cIt\u2019s trying to understand users\u2019 needs in a more granular way,\u201d Carpino said. \u201cCustom search points to a shift from demographic-driven filters to a more robust system for zeroing in on personal preferences.\u201d<\/p>\n

Carpino also points to long-standing misconceptions about Gen Z\u2019s \u201cfatigue,\u201d noting that many in the cohort are still in school or embedded in local communities\u2014historically the channels where people have met romantic partners.<\/p>\n

Still, skeptics question whether more personalization and less friction is really what Gen Z users crave.\u00a0<\/p>\n

Avigail Lev, a psychologist and dating coach, told Fortune <\/em>that singles want tools that \u201chelp them bring relationships into real life more quickly\u201d\u2014things like local events, group meetups, or gentle nudges to take conversations offline.<\/p>\n

\u201cSwipe fatigue is real, but it doesn\u2019t come from the physical act of swiping,\u201d Lev said. \u201cIt comes from the endless, addictive loop of browsing options without meaningful follow-through.\u201d\n<\/p>\n<\/div>\n

Fortune Global Forum<\/strong> returns Oct. 26\u201327, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Meta\u2019s Facebook Dating is the latest matching platform to deploy AI features, hoping to prevent dating app burnout known as \u201cswipe fatigue.\u201d\u00a0 The average dating app user spends more than…<\/p>\n","protected":false},"author":747,"featured_media":6144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6],"tags":[7367,7366,6015,2636,7364,3707,7365,621,2450,6014],"jetpack_publicize_connections":[],"yoast_head":"\nMeta\u2019s Facebook introduced a dating AI bot to alleviate \u2018swipe fatigue.\u2019 But experts say it\u2019s \u2018too little, too late\u2019 - 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