{"id":6853,"date":"2025-11-20T11:00:00","date_gmt":"2025-11-20T11:00:00","guid":{"rendered":"https:\/\/friscotimes.org\/?p=6853"},"modified":"2025-11-26T05:44:09","modified_gmt":"2025-11-26T05:44:09","slug":"millions-of-gen-zers-are-watching-hitler-and-holocaust-denial-clips-on-instagram","status":"publish","type":"post","link":"https:\/\/friscotimes.org\/?p=6853","title":{"rendered":"Millions of Gen Zers are watching Hitler and Holocaust denial clips on Instagram"},"content":{"rendered":"\n

A verified fashion brand with a black-and-white bunny logo called @forbiddenclothes, with a little under half a million followers, is lurking on Instagram. One of its most-watched posts, pinned to the top of the feed, shows a Nazi SS officer from the movie Inglourious Basterds<\/em> sitting stiffly at a table; the caption floating above him reads:<\/p>\n

\n

\u201cWhen the family is arguing about politics and they ask for my expert opinion.\u201d<\/p>\n

Thirty-one million people have viewed the clip. More than 1.6 million liked it. The comments are full of adoration: \u201cMy time to shine.\u201d \u201cThey\u2019re not ready for the truth.\u201d A verified user asks why everyone is \u201cglorifying fascism,\u201d and is drowned out by replies.\u00a0<\/p>\n

And if you linger on that reel\u2014or anything like it\u2014you\u2019ll quickly find that it\u2019s almost quaint compared with what comes next.<\/p>\n

A swipe later, you\u2019ll get a different account\u2019s reel<\/a>: an AI-generated \u201ctranslation\u201d appears of what is ostensibly an Adolf Hitler speech. Over audio footage of Hitler warning of a \u201csatanic power\u201d infiltrating the country\u2019s intellectual and economic life, onscreen graphics tally the number of Jewish people in Trump\u2019s cabinet and at major media organizations, showing portraits of those people with Jewish stars photoshopped on their faces.<\/p>\n

Roughly 1.4 million people watched that video; 142,000 liked it. Comments include lines like: \u201cWe owe the big man an apology,\u201d and \u201cHe was right about everything.\u201d<\/p>\n

After Fortune<\/em> brought these clips to Instagram owner Meta\u2019s attention, but before the company offered an official comment, the company scrubbed the clips.<\/p>\n

Scroll again, and you\u2019ll land on some Holocaust denialism<\/a>: a small-brain figure saying, \u201cHe gassed millions of people. Read a history book,\u201d and a smug, larger-brain figure replying, \u201cWho wrote the history books?\u201d A follow-up image attempts to trace a media ownership conspiracy.<\/p>\n

This got 3.2 million views. More than 250,000 likes and shares.<\/p>\n

Within minutes, a clear pattern emerges. This content is not isolated, and it\u2019s not niche. It\u2019s ambient. It\u2019s seemingly everywhere. And it\u2019s algorithmically arranged to look like you\u2019re the one \u201cdiscovering\u201d the truth; a feed that, once nudged in a certain direction, abruptly begins to resemble anti-Semitic and racist propaganda.\u00a0<\/p>\n

Instagram\u2019s algorithm rewards whatever maximizes watch time and shares, and in 2025 that has included conspiratorial, racist, or anti-Semitic memes packaged as humor or even a kind of aesthetic. Monetization programs, clip-farm networks, and incentives to sponsor with third-party products fuel that dynamic, turning extremist-flavored content into a profitable engagement strategy for creators.<\/p>\n

But it doesn\u2019t seem to be just creators who profit. For this Fortune<\/em> reporter, those reels appeared right above and below ads from major brands\u2014JPMorgan Chase, Nationwide Insurance, SUNY, Porsche, the U.S. Army, and many, many others. Extremist content and blue-chip advertising run back-to-back, suggesting that the monetization pipes remain open and that advertisers either don\u2019t know about or don\u2019t view the adjacency as reputationally dangerous. Fortune<\/em> reached out to all the companies mentioned above for comment, but only a spokesperson from the U.S. Army responded, noting that \u201c[they] do not have control over how Meta places an advertisement.\u201d<\/p>\n

In a statement to Fortune,<\/em> Meta said: \u201cWe don\u2019t want this kind of content on our platforms, and brands don\u2019t want their ads to appear next to it.\u201d The company added that it had included \u201cthe relevant violating content in our database\u201d so that it could remove \u201ccopies\u201d if someone tries to upload them again.<\/p>\n

Yet minutes after Meta sent its statement, this reporter opened Instagram Reels and saw another ad from JPMorgan Chase sitting directly above a reel from the anti-Semitic meme account @goyimclub. The reel used a familiar Holocaust-denial setup\u2014\u201cIf I have 15 ovens baking cookies 24\/7, how many years would it take to bake 6 million cookies?\u201d\u2014a favorite trope of these sorts of accounts, designed to mock the death toll of the Holocaust and suggest the real number was far lower, often falsely claimed to be 271,000.<\/p>\n

Immediately after the JPMorgan Chase ad, another reel surfaced\u2014this one from the anti-Semitic account @gelnox.exe. It showed what looked like a ChatGPT conversation asking, \u201cWhen did Spain expel the Jews?\u201d (with \u201cJews\u201d censored), followed by \u201c1492.\u201d Then: \u201cWhen did the Spanish Golden Age start?\u201d Again: \u201c1492.\u201d The implication, obviously, was that Spain\u2019s prosperity began only after removing Jewish people. That reel had more than 5 million views and 316,000 likes.<\/p>\n

Meta\u2019s own community standards prohibit nearly every trope in these reels. Its \u201cHateful Conduct\u201d policy<\/a> bans \u201cHolocaust denial,\u201d as well as \u201cclaims that Jewish people control financial, political, or media institutions\u201d and calling a group \u201cthe \u2018devil.\u2019\u201d Its \u201cDangerous Organizations and Individuals\u201d policy<\/a> bars content glorifying dangerous figures, giving the example: \u201cHitler did nothing wrong.\u201d All of this is Tier 1 prohibited content. Yet reels containing each of these elements remain live and algorithmically promoted on Instagram today.<\/p>\n

The reason is structural: In January, Meta CEO Mark Zuckerberg ended<\/a> third-party fact-checking in the U.S., and loosened political-content rules. These changes included raising the confidence threshold for removing hate speech, Zvika Krieger,<\/a> Meta\u2019s former (and first) director of responsible innovation, told\u00a0Fortune.\u00a0<\/em>\u201cWhatever creates the most engagement is going to get rewarded in this algorithm,\u201d Krieger said, and after the rule change, the systems meant to catch dangerous content \u201cwere intentionally made less sensitive.\u201d<\/p>\n

Or, as one Pakistani Gen Z creator who earns money posting anti-Semitic reels told Fortune<\/em>: \u201cThose videos don\u2019t get banned anymore.\u201d<\/p>\n

In a statement, Meta said: \u201cWhile this story makes a number of claims, the facts are clear: In just the first half of 2025, we actioned nearly 21 million pieces of content for violating our prohibition on Dangerous Organizations and Individuals.\u201d At first, Meta said that it had proactively detected nearly 99% of this content, before saying the actual percentage is in the low 90s. Meta added that its commitment to tackling anti-Semitism is \u201cunchanged,\u201d and that it removed the \u201cviolating content and accounts flagged to us.\u201d\u00a0<\/p>\n

Meta did not address Fortune<\/em>\u2019s questions about how the posts Fortune<\/em> flagged had been able to generate millions of views, or how they had been able to stay up for so long.<\/p>\n

Bigger than groypers<\/strong><\/h2>\n

Washington has spent the past week arguing over a number<\/a>: whether \u201c30 to 40 percent\u201d of young Republican Hill staffers are groyper-aligned, meaning they\u2019re fans of Nick Fuentes, the white-nationalist streamer who infamously had a White House dinner with Kanye West and Donald Trump, and more recently went on Tucker Carlson\u2019s podcast and repeated anti-Semitic rhetoric. The 30%-40% number came from conservative pundit Rod Dreher, who said he had interviewed several Gen Z conservatives and verified it, which other pundits have contested<\/a>.<\/p>\n

But the anti-Semitism and racism that Fuentes champions can hardly be called fringe when Instagram Reels trafficking in the same tropes routinely reach millions of views.<\/p>\n

The creators behind these videos were clear in conversations with Fortune<\/em> about why they make them: money. Henry, a 26-year-old tech worker in the U.K. who runs a far-right meme page with 90,000 followers (@notchillim), who asked to withhold his last name to avoid retaliation at work, told Fortune<\/em> he has made \u201cover \u00a310,000\u201d from T-shirt sales and shout-outs, and that posts referencing Hitler or the Holocaust \u201calways get more traction.\u201d<\/p>\n

A teenage high school student in Pakistan, whom Fortune <\/em>kept anonymous over privacy concerns and who operates a similar meme page called @perryperrymemes, told Fortune<\/em> he earns $800\u2013$900 a month, paid at 10 cents per thousand views by Whop, a clip-farm platform<\/a> that gives creators logos to paste onto whatever memes perform best. For \u201copen-category\u201d campaigns, he can post anything he wants\u2014and he said the reels that reliably hit payout thresholds are the racist or Hitler-themed ones.\u00a0<\/p>\n

Fortune<\/em> reached out to Whop for comment but received no response.\u00a0<\/p>\n

A U.S. tech worker in his twenties, who makes similarly anti-Semitic content and requested anonymity to avoid retaliation at work, says he made nearly $3,000 from Instagram\u2019s bonus and referral programs before being demonetized. He said his most \u201coffensive and political\u201d posts drove the fastest audience growth. He added that he is Jewish and did not believe in the content himself, but said he had posted it in hopes of gaining enough followers to eventually delete the posts and then remonetize.<\/p>\n

In fact, none of the three creators interviewed by Fortune<\/em> claimed to have strong ideological motives beyond finding the memes vaguely amusing. All said controversial content is one of the only reliable, and easiest, paths to visibility\u2014and therefore income. (Fortune<\/em> was unable to independently verify the creators\u2019 claims about their income.) <\/p>\n

Every creator whom Fortune<\/em> spoke with said their reach had increased sharply after Meta\u2019s January policy shift, which came just a few months after President Donald Trump threatened to imprison Zuckerberg over claims that he had attempted to influence the 2020 election. In the aftermath, Zuckerberg sought to repair his relationship with the president, donating<\/a> $1 million to Trump\u2019s inauguration fund and attending the inauguration itself.<\/p>\n

Several said the change was immediate: Reels that once got flagged or throttled were suddenly hitting millions of feeds. The Pakistani clip-farmer said those videos no longer \u201cget banned,\u201d and the British meme-page owner said his reach \u201cjumped way higher.\u201d<\/p>\n

That shift wasn\u2019t accidental. Meta has openly moved to lighten enforcement, personalize political content, and potentially even automate<\/a>, according to internal documents, up to 90% of the privacy and integrity reviews that once slowed harmful material before it reached billions of users. <\/p>\n

\u201cDuring the early 2020s, these companies poured enormous resources into moderation,\u201d Krieger said. \u201cWhat we\u2019re seeing now is the opposite, a conscious pullback, plus a redirecting of talent toward consumer AI.\u201d <\/p>\n

Krieger said he doesn\u2019t believe that Meta is trying to platform hateful content; rather, it\u2019s optimizing for \u201cfreedom of speech,\u201d at the expense of other values.\u00a0\u201cI would say that is an ethical value: autonomy, people\u2019s decision to choose,\u201d Krieger said. \u201cBut it\u2019s certainly coming at the cost of other ethical values, like safety and fairness.\u201d<\/p>\n

Krieger\u2019s argument\u2014that Meta has elevated freedom of speech above all other values\u2014mirrors a common political refrain. Ever since Twitterbanned Trump in the aftermath of the Jan. 6 riots, the president and his allies have insisted that they were victims of a massive censorship scheme by Big Tech. But the landscape has changed dramatically since then: Major platforms like X and YouTube have rolled back guardrails,<\/a>reinstated banned accounts, and adopted \u201cfree speech\u201d framing.\u00a0<\/p>\n

At the same time, following the start of the Israel-Hamas war in October 2023, anti-Semitism has surged<\/a>; and new American Jewish Committee (AJC) data shows 33% of Jewish Americans were personally targeted in the past year.\u00a0<\/p>\n

The business of hate<\/strong><\/h2>\n

These anti-Semitic reels are now so common that there are meta-jokes about their ubiquity: a reel<\/a> from a movie clip of Nazis in uniform standing around captioned,\u00a0\u201cPOV: you\u2019ve opened Instagram in 2025\u201d (8.7M views, 610K likes). Another reel<\/a> of a guy saying, \u201cI\u2019ll go to bat for you, Hitler\u201d is captioned \u201cGen Z after spending 5 minutes on IG reels\u201d (2.1M views, 216K likes).<\/p>\n

And many of the biggest accounts pushing this content aren\u2019t anonymous trolls\u2014they\u2019re influencers. One of the largest, @hermesdiditagain, with 280,000 followers, mixes racist and anti-Semitic \u201cman-on-the-street\u201d interviews with conspiratorial memes. Fortune<\/em> had an interview scheduled with Hermes, until he asked whether the reporter was Jewish. After she said yes, he blocked her.<\/p>\n

Most of the ecosystem, though, is built to avoid scrutiny. These accounts hide behind faceless branding or influencer shells, funneling traffic to crypto platforms, supplements, merch, or subscription services. In some cases, the creator isn\u2019t even real: Renowned disinformation scholar Joan Donovan told Fortune<\/em> that she thinks some accounts are entire \u201cpersonas\u201d that are built around clip-farmed content, using stock photos, semi-AI face sets, or lightly edited images to make racist reels appear tied to an attractive influencer. \u201cPlatforms don\u2019t care about the quality of the content so much as the engagement it elicits,\u201d Donovan said.<\/p>\n

Engagement\u2014especially angry, shocked, or provocative engagement\u2014is what drives<\/a> payouts, sponsorships, referral bonuses, follower growth, and off-platform monetization. And because so much of this material is now AI-generated, from voice-overs to visuals, the cost of production has collapsed. With a few prompts and a clip editor, a creator can churn out an endless stream of rage-bait that reaches millions, Donovan said.<\/p>\n

Middle schoolers have embraced this content<\/strong><\/h2>\n

The ambiguity of the content is part of its appeal. Many of the reels use codes: the juice-box emoji for Jewish people, the \u201cAustrian Painter\u201d as a nickname for Hitler. Much of it is wrapped in a hyper-ironic, esoteric aesthetic built from symbols via Vril or Agartha<\/a>, a mythical underground kingdom associated with 20th-century Nazism that\u2019s become a running joke in far-right meme circles. Instagram is saturated with Agartha edits: White Monster Energy cans opening \u201cportals\u201d; blond AI soldiers marching through glowing gates; Sora-style sequences overlaid with anti-Semitic tropes. Middle schoolers now make memes<\/a> about which teachers would be \u201callowed in\u201d to Agartha, treating it as a kind of in-group language.<\/p>\n

Meme scholar Aidan Walker described it as an \u201cironic dog whistle\u201d\u2014material that is plainly anti-Semitic, but stylized and self-referential enough that users can deny belief while still spreading the narrative.<\/p>\n

The memes are so layered in jokes, edits, and esoteric references that \u201cyou actually can\u2019t tell whether it\u2019s racist or not \u2026 but if you know, you know,\u201d Walker told Fortune.<\/em><\/p>\n

The point isn\u2019t that viewers literally believe in hollow-earth portals under Antarctica; it\u2019s that by pretending to, they\u2019re signaling a stance: Institutions are rigged, and only people fluent in this lore \u201creally see through\u201d reality.<\/p>\n

The appeal, he argues, is emotional as much as ideological. The videos are competently edited, dense with references, and designed to feel like contraband.<\/p>\n

\u201cYou watch one and think, \u2018I shouldn\u2019t be watching this. This is horrible,\u2019\u201d Walker said.\u00a0<\/p>\n

That transgression then becomes a bonding ritual\u2014\u201cwe\u2019ve gone there together; now you\u2019re my brother because you get this and others don\u2019t\u201d\u2014and a kind of \u201cforbidden wisdom,\u201d a dark explanation that makes the world feel like it secretly makes sense, he added. <\/p>\n

From memes to real-world harm<\/strong><\/h2>\n

But that esoteric world doesn\u2019t just have the potential for violence\u2014violence has already manifested from it.<\/p>\n

Earlier this month, a 17-year-old set off explosives<\/a> during Friday prayers at a Jakarta high school, injuring more than 50 students. When police recovered the toy submachine gun he brought into the mosque, they found phrases scrawled across it that come straight from the meme-lore circulating on Instagram Reels: \u201c14 words. For Agartha.\u201d Another inscription read, \u201cBrenton Tarrant: Welcome to hell.\u201d<\/p>\n

The teen\u2019s ideology is still under investigation. The Reuters report notes that the student was in several violent Telegram channels. But his references weren\u2019t invented in a vacuum: They\u2019re the same symbols saturating Instagram Reels feeds today.<\/p>\n

The U.S. has seen its own surge<\/a> in anti-Semitic violence: firebombs thrown at a rally in Boulder; two Israeli embassy employees murdered outside a museum in Washington; and a sharp rise in harassment and threats documented by Jewish organizations. The ADL reports<\/a> a 21% increase in anti-Semitic assaults in 2024 compared with the previous year. None of these incidents are caused by any single reel, but the worldview is familiar: conspiracies about Jewish power, an \u201cus versus them\u201d frame, and a sense that violence is justified or inevitable.<\/p>\n

The Jewish Gen Z tech worker behind one of the meme accounts said he believed that the violence was part of a pendulum effect.\u00a0<\/p>\n

\u201cEverything was so anti\u2013white people 10 years ago, and now there\u2019s a bunch of pissed-off white people,\u201d he said. \u201cSo, I don\u2019t really know how bad it\u2019s going to get, but violence seems much more likely than in the past.\u201d<\/p>\n

Did he not feel a sense of responsibility?<\/p>\n

\u201cI\u2019m kind of just taking other accounts\u2019 stuff and reposting it, so I guess that makes me feel like I\u2019m not contributing as much to the whole thing,\u201d he said, his voice trailing off into nervous laughter. \u201cBut, I mean, yeah, objectively, it\u2019s not a great thing.\u201d<\/p>\n

His account, @violent_autism, which had nearly 100,000 followers, went dark soon after the interview. It\u2019s unclear if he took it down himself or if Instagram did.\u00a0<\/p>\n

These accounts reach far beyond Gen Z fans: @forbiddenclothes has a notable fan who follows exactly 7,350 accounts on Instagram, from fitness influencers to meme pages to hunting gear stores to crypto traders. And while there\u2019s no way to prove he\u2019s one of the millions watching Nazi-leaning content with \u201cunclear intent,\u201d Donald Trump Jr., the president\u2019s son, is listed as a follower of @forbiddenclothes.\u00a0He did not respond to Fortune\u2019<\/em>s request for comment.<\/p>\n

Update: Nov. 20, 2025: This report has been updated to clarify the role of Meta\u2019s donations to Trump\u2019s inauguration and his accusations of interference in the 2020 election. Additional context has also been added about Reuters reporting on the episode in Jakarta and on Zvika Krieger\u2019s tenure at Meta.<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

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