Sam Ferguson<\/span><\/figcaption><\/figure>\n“Mood is everything. When people feel seen and comfortable, the night takes care of itself,” he explained. “Lighting, music, and the people you invite matter more than perfection. I like things that feel refined, but never stiff and thoughtful details without being forced.”<\/span><\/p>\nThink: a spontaneous toast, a song that shifts the energy in the room, or specialty cocktails.<\/span><\/p>\nWhen it comes to his go-to drinks, Osorio says the vibe sets the pour. “I usually drink it on the rocks, but if I’m in a celebratory mood, I’ll go for a Rosa Vieja. It’s elegant but still playful, made with Lobos, sherry, rose syrup, champagne, and a touch of orange bitters.”<\/span><\/p>\nGreg Doherty\/Getty Images for Ciroc<\/span><\/figcaption><\/figure>\n“New Year’s always feels like a pause and a reset. For that moment, I love our Extra A\u00f1ejo served neat. It\u2019s made for reflection and a proper toast.”<\/span><\/p>\nSo why are celebs filling their glasses with Lobos? According to Osorio, it all comes down to the intention behind the spirit.<\/span><\/p>\n“The people who gravitate toward Lobos tend to appreciate things that are well made,” he revealed.<\/span><\/p>\nGreg Doherty\/Getty Images for Ciroc<\/span><\/figcaption><\/figure>\n“We start by respecting the fundamentals of tequila making in Mexico with exceptional agave, traditional processes before doing something unexpected by finishing our spirits in Pedro Xim\u00e9nez sherry wine casks from Spain. It adds depth, warmth, and a refined character you don\u2019t usually find in tequila.”<\/span><\/p>\nBeyond serving something special for guests to sip on, the entrepreneur believes the secret to throwing a great get together is simple: presence.<\/span><\/p>\n“Keep glasses full, yes, but more importantly, keep the energy warm and never let anyone feel invisible,” he said. “If the host is relaxed, the room follows that lead. And never run out of ice.”<\/span><\/p>\nGreg Doherty\/Getty Images for Ciroc<\/span><\/figcaption><\/figure>\nHe also notes that the holidays are a time to pay it forward, something deeply tied to the Lobos name, which means wolves in Spanish.<\/span><\/p>\n“Wolves survive through loyalty and community and protect their pack,” Osorio said.<\/span><\/p>\n“That symbolism has always been central to Lobos and to me personally. Supporting wolf sanctuaries felt natural, because giving back shouldn\u2019t be an afterthought. Especially during the holidays, celebration means more when it includes responsibility.”<\/span><\/p>\nRELATED CONTENT:<\/span><\/strong><\/p>\n<\/div>\n