You know, selling a war is not like selling Trump University or Trump steaks. “When it comes to great steaks, I’ve just raised the stakes.” There’s no sympathy for the Iranian leadership here. And yet Americans in exceptionally large numbers are still asking: Why are we carrying out this war? And I sometimes think about the president as believing that he can make almost any case he wants and change day by day until — it’s like he’s running a focus group. And well, that didn’t work yesterday. So let’s try this. Selling a war is a very serious business and he just has not gone about it in a very serious way.